(CNN) -earlier this month, Walt Disney World celebrates the 40th anniversary. Magic Kingdom opens its doors to the public for the first time on October 1, 1971, and not only did the landscape of Central Florida family holiday landscape changes, do so also.
No big marketing push for the iconic Cinderella Castle or makeover because there for 25 years in 1996, a celebration that lasted for more than a year.
For this anniversary, all "Mouse House" are doing is holding a special parade and a brief ceremony, along with a tweak to the night flower "Desire". Guests who come to the park that day will also receive a commemorative pin.
The lack of hype for birthdays can be tied to a change made by Disney executives, said Chad Emerson, who only edited a book of essays on the Magic Kingdom's 40 years in business, titled "four decades of magic." Disney is cutting costs by streamlining operations in domestic gardens, located in Anaheim, California, and Orlando.
Some industry experts, however, questioned the latest Disney plans not only streamline aspects of behind-the-scenes of domestic parks, such as human resources, but also the entire Disney experience–to the attractions and merchandise.